Working Experience
CARLSON ANALYTICS LABS, Minneapolis, MN July 2018-Present
Data Science Intern & Product Owner
Client: U.S. Market Leader in Cleaning Equipment
Deducts 30% traveling time of collecting right parts to fix client’s machines by munging 1M+ rows of maintenance records and by concluding components correlation with association rules
Enhances accuracy rate by 40% to predict machine failures with random forest and outliers detection on 200K+ censor data
Directs team of 5 as product owner to develop products aligned with business needs under agile frameworks
Client: Leading Hotel and Casino Groups in Midwest
Identified root causes of hotel occupancy drop with exploratory analysis and anomaly detection on reservation data (2M+ rows) and conclude worsened user experiences as main reasons, suggesting service improvement to amplify revenue
Redesigned guest behavioral metrics and marketing events with RFM model using K-means clustering and churn analysis
Reduced 30% prediction error with SVM models to predict daily hotel room demands for 4 guests categories
Client: Mall of America (MOA)
Mined 200K transactions of 3 gift shops to suggest inventory and staffing strategies with ANOVA on time-series basis
˙ Estimated 10% sales growth with basket analysis to optimize product assortment by locating supplementary categories
UPPER MIDWEST AGRICULTURAL SAFETY AND HEALTH CENTER, School of Public Health, Minneapolis, MN June 2018-Present
Research Assistant – Social Media/Web Analytics Intern
Integrated 3-year social media data on Big Query cloud database; wrote SQL queries to optimize daily ETL tasks
Expanded social media followers by 2x by implementing A/B testing on promoted ads, text analytics, topic modeling, and tweets scraping to locate most engaging topics and keywords for FB and Twitter users
Saved 80% reporting time by defining traffic and retention metrics for 3 social media and UMASH website, and by developing auto dashboards with R ggplot2 and Google Analytics
CNYES.COM, Taipei, Taiwan August 2016 - March 2018
Senior Web Analyst & Growth-Hack Project Lead
Achieved 30% monthly user growth (PC/mweb/app) by founding the growth-hack team of 25 cross-functional members, prioritizing product roadmap and tracking product feature metrics and marketing campaigns
Effectively excluded 20% abnormal traffic (250K fake user IDs) by classifying spam IPs with logistic regression and KNN
Lifted click-through-rate of related news by 10% by planning and conducting A/B testing on recommender system
Saved 90% reporting time spent for News/Product Team by data automation and visualization on Google Cloud, pioneering in implementation of Google Analytics & Data Studio Dashboards for management and board meetings
Doubled ad client retention rate by equipping sales team with data-centered mindset with monthly GA training
YUAN-SHI DIGITAL TECHNOLOGY, Taipei, Taiwan May 2015 - July 2016
Senior Business Analyst
Launched 1st version of video E-commerce website in Taiwan; successfully collected user behavioral data at each phase of user journey, and achieved 200% sales growth by introducing customer funnel analyses (AARRR)
Boosted ROI of filmed products from 250% to 500% by writing MySQL query to collect 500K transactions in databases and proposing merchandise selection model with time series analysis on newly-defined metrics
I READ WITH PEERS-STARTUP, Taipei, Taiwan October 2012 - May 2015
Cofounder & Chief Executive Officer
Founded and led a 25-members startup to teach 250 creative lessons to 400 students in 4 schools to form reading habits and evoked students’ interest in stories through performance art, building an innovative platform model
Pitched to the executive team of Ministry of Education, Taiwan and was awarded with US$ 50K startup funds
EDUCATION
UNIVERSITY OF MINNESOTA, Minneapolis, MN May 2019
Carlson School of Management: Master of Science in Business Analytics
NATIONAL TAIWAN UNIVERSITY, Taipei, Taiwan January 2015
Bachelor of Business Administration in International Business, minor in Drama